Boat Upstate NY
Designed to be a year-round, online boat sales tool for Eastern New York Marine Trades Association (ENYMTA), the concept gradually evolved to becoming more of a lifestyle boating brand. Today, boating enthusiasts can get instant access to all of the resources and information they need to enjoy boating in the Eastern part of Upstate NY. The effort has engaged thousands of new people, which has significantly advanced the awareness of key boating initiatives.
